CLIENT STORY
How we helped an insulation provider launch a premium VEU rebate landing page scoring 93/100 on SEO
Fiberoo came to us with an ambitious goal: create a landing page for the Victorian Energy Upgrades (VEU) insulation rebate program that would capture leads and achieve an SEO score above 90/100 — all while dealing with complex eligibility criteria and multiple customer paths.
The key challenges were:
A high-converting landing page with glassmorphism design and a smart eligibility wizard
We created a stunning hero section with floating glassmorphism cards, gradient badges, and a clear value proposition. The design communicates premium quality while being accessible on mobile devices.
A clean 3-step process explaining the customer journey: Check Eligibility → Book Quote → Save Money. Each step has a numbered glass circle with clear descriptions.
A sophisticated multi-step form that handles all eligibility paths: postcode validation, property status (owner/builder/renter/public housing), insulation status, timing preferences, and electrical hazards assessment.
Three trust signals highlighting Australian ownership, free quotes, and EEC certification. These reinforce credibility immediately after the eligibility form.
A compelling section highlighting the health and financial benefits of insulation: $400+ annual energy savings and $850 in health cost savings. Includes timing for Stage 1 (April 2026) and Stage 2 (October 2026) rollouts.
Four clear pricing cards showing Metro Melbourne ($1,482), Regional Victoria ($2,104), Energy Savings (~$400+), and Health Savings (~$850). Plus eligible ceiling spaces and minimum contribution info.
A 3-card comparison showing Fiberoo VEU Standard (BEST VALUE), Private Accredited Installer (ALTERNATIVE), and No Insulation (AVOID). This positions Fiberoo as the clear choice.
Three service cards showcasing Stage 1 Priority Install, Stage 2 Upgrades, and Full Removal & Replacement. Each with professional imagery and clear benefit lists.
Four key FAQ items addressing eligibility, pricing, application process, and energy savings. Structured data ready for rich snippets.
A dedicated section targeting insulation installers who want to partner with Fiberoo. Includes a pre-filled email link for quick inquiry.
Behind the scenes: form logic, integrations, and SEO optimization
We gathered all the VEU program details, understood the eligibility criteria, and mapped out the customer journey. We identified all the different paths users could take through the eligibility wizard, planned the form logic, and designed the glassmorphism UI with sky blue (#0EA5E9) as the primary color.
We built the 6-step eligibility wizard with JavaScript, integrated Netlify Forms with the no-cors fetch approach, optimized all images to WebP format, added all the backend SEO elements including 5 JSON-LD schemas, meta tags, geo tags, and launched to Netlify.
*We deliver in 7 days or less
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